We run thebusiness of live.
Ckrowd Global Live works the messy middle of live entertainment: the bookings, contracts, payments and logistics that decide whether a show happens. It also builds TourStack, the platform that makes tours financeable.
Global demand.Fragmented reality.
Appetite for African live entertainment has never been higher, yet executing cross-border tours stays opaque and hard to insure. Without centralised compliance, capital sees only risk. Untraceable cross-border payments deter institutions. Without risk modelling, tour insurance barely exists.
Our services do the on-the-ground work, and TourStack, our platform, gives promoters, banks, insurers and artists a shared, verified record of it.
What westand on.
Trust is infrastructure
Compliance and verification are not paperwork. They are the rails that let capital flow into live events safely.
Data over instinct
Every settlement teaches the system. Risk is priced on evidence, not gut feel, so underwriting gets sharper with each tour.
Built for the continent
Multi-market, multi-currency, locally compliant. Designed for how African live entertainment actually operates.
What we’reset up to do.
Ckrowd Global Live is a private company. These are the objects for which it is established: the scope of work behind both the platform and our services.
- Object A: To carry out contracts on the production of music
- Object B: To carry out artist talent booking
- Object C: To engage in contracts dealing with sounding, negotiation, fee structuring and talent payment facilitation
- Object D: To carry out payment management and box office operations
- Object E: To engage in sponsorship deal agreements and brand activation management
- Object F: To provide promoter operations support to artists
- Object G: To engage in tech development and operation, and software development
- Object H: To carry out activities relating to content and media rights facilitation (concert streaming, live film, digital licensing)
- Object I: To conduct training and certification modules delivered via the platform (online/offline hybrid)
- Object J: To carry out logistics and production supply-chain coordination, marketing and commerce
- Object K: To participate in general contracts as agent or sub-agent in activities around the media and technology industry